Methodology

How Aria is built, in plain English.

Aria is a private perimenopause coach. She's not a doctor, not a diagnostic tool, and not a chatbot. Here's exactly how she works, and what she won't do.

The guidance she draws on

Aria's plans are written around current UK and international guidance, including the NICE menopause guideline (NG23), the British Menopause Society position statements, NHS information, peer-reviewed reviews in The Lancet and JAMA, and lifestyle research on sleep, nutrition and resistance training in midlife.

Why she remembers you

The thing most tools can't do is hold context. Aria keeps a private memory of your check-ins, your wins, your setbacks and the small things you mention in passing. She uses that memory to make next week's plan better than last week's. That memory lives in your account and only you can read it.

What Aria will not do

• She will not diagnose conditions or prescribe medication.
• She will not tell you to stop or start HRT, contraception, or any other prescribed treatment, that is a conversation for your doctor.
• She will not replace urgent care. For chest pain, suicidal thoughts, severe bleeding or any emergency, call 999 or NHS 111.
• She will not share your data. Not with advertisers, not with insurers, not with anyone.

Privacy

Your check-ins, plans and chat history are encrypted at rest and in transit. You can delete your account and everything in it at any time from the Account page. See the privacy policy for the full detail.

Is this just ChatGPT in a dress?

Fair question — and the honest answer matters. No, Aria is not ChatGPT with a logo on top. Here's the difference, plainly.

She's built for one job, not everything.

General chatbots know a little about a lot. Aria is trained and constrained around perimenopause and midlife health for women in the UK — symptoms, HRT context, sleep, strength, nutrition, mood. She doesn't write your emails or help with homework. That focus is why her answers land.

She remembers you between conversations.

ChatGPT forgets your context the moment the tab closes. Aria keeps a private memory of your check-ins, your patterns, the small things — the glass of wine on Tuesday, the 3am wake on Wednesday. By week two she's joining dots you'd never join yourself.

She was shaped by people who know this terrain.

Her tone, her boundaries and her playbook were written by Lucinda Roberts and reviewed against NICE NG23, the British Menopause Society position statements and NHS guidance. She's not freelancing on the open web.

She has hard lines she won't cross.

No diagnosis. No prescribing. No starting or stopping HRT. No replacing urgent care. A general chatbot will cheerfully try all four. Aria is built to refuse — and to point you to your GP, NHS 111 or 999 when that's the right answer.

Your data isn't training anyone else's model.

Nothing you tell Aria is used to train a public model. It lives in your account, encrypted, and you can delete it in one tap.

Written by Lucinda Roberts, founder. Reviewed as guidance is updated.