Our story

A coach for the chapter no one prepared us for.

HerHorizon exists because Lucinda Roberts spent two years asking for help and being handed pamphlets. Aria is what she wished a friend had been able to hand her at 3am.

A note from Lucinda

“I built HerHorizon because at 44 my GP shrugged, my smartwatch was useless, and the internet kept telling me to drink more water. I needed something that remembered me, the bad weeks and the good ones. Aria is the friend I wished I'd had, and the coach I couldn't find anywhere else.”

Lucinda Roberts

Founder, HerHorizon

What we believe

  • Memory is the medicine. The thing GPs, forums and trackers can't do is hold your story week after week. Aria can.
  • No one body is average. A plan that ignores your sleep, your cycle and your life isn't a plan, it's a leaflet.
  • Quiet, not clinical. You shouldn't have to feel like a patient to feel cared for.
  • Your data is yours. Private, encrypted, deletable in two taps.
Try Aria for £1

Curious how she's built? Read the methodology.